Contents

Personification: A Study on the Strategies of News Short Video Communication——Take “Anchor Talking Broadcast”as an Example

QIANGYue-xin&YANGYu-ling(2)

Reconstruction of Cultural Value Identity of Model Workers in the Consumer Era

JIANGJian-guo&ZHUHui(11)

From Technical Tools to Actant: Subjective Reconstruction of Ad Ethics in Intelligent Communication

HEZhi-rong(18)

Subject, Representation and Interaction: The Cognitive Reexamination of Human Communication Activities

LIMao-hua(25)

Public Opinion Focus and Sentiment Analysis about Online Medical Consultation:A Study Based on Weibo Public Opinion

GAOFang-fang&LINXin-jie(32)

Identification, Control and Exchange: The Generation Path of Psychological Ownership of Star Fans

LIQiu-lin&BUYan-fang(41)

Cyborg Emotional Labor and Self-alienation of Gameplay-mates

CHENJia-qin(54)

New Insights into Chinese Science Fiction Films from the Perspective of Film Industry Aesthetics

CHENXu-guang&XUEJing-hua(64)

On the Intermedia Methodology Interaction between “Chinese Film School” and “Film Industry Aesthetics”

WUMing(72)

Imaginative Consumption:An Extension of Film Industry Aesthetics

LIYue-yang(80)

The Historical Characteristics and Value of News Communication inShangshu:On the Development of Historical Materials of Chinese News Communication

NIYan-nian(86)

A Study on the International Communication Concept and Practice of the Communist International

CHENGMan-li&ZHAOXiao-hang(94)

Historical Collation of Early Qing(1616-1644)News Communication History:Scope and Significance

CHENGLi-hong&LIUWei(101)

“The News in the Advertisement”:The Duality of the First Chinese Commercial Newspaper

WANGTian-gen&LINNa(109)