槐蔭有個“浙商群”

提起浙商，越來越多的人認同這樣一個觀點：位于中國東南沿海的浙江商人是當今中國最具活力的人群。

據一項調查結果顯示，浙江商人是北京市場上的超級活躍群體；在上海，浙江商人達50多萬人，浙籍企業在滬投資總額、企業總數和資產總額，均居全國省市之首。

精明并充滿活力的浙商決不會只依附于北京、上海這樣的大城市，哪里有商機，哪里就有浙商。如今，在濟南市的槐蔭區，就活躍著一個“浙商群”。

40億浙江民間資金流向槐蔭

2001年初，浙江現代集團董事長章鵬飛來到槐蔭區。當時的現代集團擁有總資產12億元，年銷售額超過100億元，由于受當地發展空間的限制，企業“二次創業”需要尋找新的突破口和發展空間，而發展潛力巨大的槐蔭區正好滿足了他的需要。

在短短的兩年時間里，章鵬飛不僅創辦了建筑面積達10萬平方米、堪稱國內同類專業市場“航空母艦”的山東現代家電市場，還與浙江10多家企業合資22億元，創建山東現代物流中心和現代高科技工業園，并投資10億元，在濟南開發“西湖花園”、“現代花園”等大型經典商住樓盤。在他的帶動下，杭州外海集團投資6億元的外海西子城市花園落戶槐蔭；現代集團投資1億元的杭州城大酒店落戶槐蔭；浙籍北京奔來服飾有限公司投資5億元的溫州服裝商品批發廣場落戶槐蔭；以現代投資集團為主，投資7000萬元的現代·美家居建材商城也落戶槐蔭開張營業。

截至目前，槐蔭區已經吸引浙江民間資金達40億元，其中10多億元資金已經到位。引進的企業中，浙江民營企業已經占到半壁江山。現在，浙商在槐蔭區正興起一個新的投資熱潮，“浙商群”正帶來一股強勁的“浙資流”。

浙商緣何看好槐蔭

在一個省會城市的城區，浙資企業在短時間如此集中地投資，且規模檔次如此之高，在全國也不多見。為什么槐蔭區能將10余家浙江大型民營企業匯集到一起，引來滾滾資金呢？

在山東有多項投資的浙資企業——山東現代投資（集團）有限公司的一位負責人有過這樣的解釋：山東是經濟大省，省城濟南地理位置優越，交通優勢明顯，是連接南北的樞紐，占領北方市場的橋頭堡。外海集團濟南項目總經理楊易成的解釋更為具體，他認為，在省城濟南的新規劃中，西部新城坐落槐蔭，這片處女地令全國投資商矚目，誰決策果斷，較早進入濟南西部新城的建設，誰就能搶得先機。

作為吸引投資的主體，槐蔭區在招商引資中也頗費心機。他們在實踐中認識到，在市場經濟發育較早的浙江，一些民營企業完成資本積累后，逐漸向集團化和專業化發展和實施資本運營，轉向各地尋求發展。此外，浙商吃苦耐勞，善于經營，考察項目快，決策周期短，由于利用的大都是民間資本，不需要經過銀行貸款，一個項目從立項到正式開工時間非常短。已經建成的現代家電市場從決策、建設到開業只用了不到一年的時間。

最為社會矚目的還是浙商喜歡“扎堆”的特點。引進一個成功的項目，以其示范效應，可以形成以商招商的良性連鎖反應。槐蔭區首先引進浙江現代集團后，同屬于“浙江幫”的杭州外海集團、北京奔來服飾有限公司等紛紛進入，形成了一個“浙江幫”企業投資槐蔭的熱潮。

在實際操作中，槐蔭區放眼界、開思路，根據自己的實際獨辟蹊徑，堅持有所側重、有所為有所不為，將機制靈活、實力雄厚的“浙江幫”民營企業“鎖定”為當地招商引資的首選之一，實行定向招商和以商招商，并切實優化招商環境，實施優質的配套服務和優惠政策，才有了“浙江幫”企業和民間資金在槐蔭的集聚。

浙商給槐蔭帶來了什么

“浙江幫”民營企業匯集槐蔭，帶來的變化和影響是巨大的。據槐蔭區招商局負責人介紹，由于槐蔭區對“浙江幫”企業的“另眼相看”，在槐蔭區的確形成了以商招商的大好局面，許多南方發達地區的企業都來槐蔭考察投資，為當地經濟帶來了活力，形成了新的增長點。

大量浙資企業的涌入，更重要的是帶來了經營理念、管理機制、資本運營等方面的先進經驗。原來組織人員到江浙地區學習，僅靠幾天走馬觀花地看看，很難取到“真經”。現在大批浙江企業的到來等于是將“師傅”請到了家門口。當地抓經濟的官員、企業家和浙商一起去運作市場、經營項目、管理民企，在面對面中提高自己闖市場的本領和經營理念。浙江企業的涌入，還改變了當地群眾對民營經濟的認識，加深了對市場經濟、資本運作等方面的理解，推動了原有企業的產權制度改革，目前槐蔭區已有90％以上的公有制企業完成了改制。

When people talk about businessmen， more and more people are agreeing with the opinion that those from Zhejiang， a coastal province in the southeast coast of China， form the most vigorous human group in China.

The result of an investigation reveals that these businessmen from Zhejiang constitute a most vigorous human group in the markets of Beijing. In Shanghai， there are more than 500，000 businessmen from Zhejiang， and enterprises from Zhejiang rank in the top place among all provinces and municipalities throughout the country in terms of total investment volume， number of enterprises， and total assets volume.

However， the clever and vigorous Zhejiang businessmen will never only rely on such municipalities as Beijing and Shanghai. Usually， where there are business opportunities， there are Zhejiang businessmen. Nowadays， a number of them have congregated in Huaiyin District， Jinan City.

At the beginning of the year 2001， Mr. Zhang Pengfei， Chairman of the Board of Directors of Zhejiang Xiandai Group flew to Huaiyin. At the time， the Xiandai Group was already a large-sized company with total assets of 1.2 billion yuan and annual sales volume more than 10 billion yuan. Handicapped by the limited development space within its local region， the Xiandai Group needed to look for new investment space. The great potentiality of development in Huaiyin happened to meet this requirement.

In two years， at Huaiyin， Zhang Pengfei has not only established the Shandong Xiandai Household Electric Appliance Market， which is an “aircraft carrier” in the same professional trade in China， but also allies himself with 10-odd enterprises from Zhejiang to establish the Shandong Xiandai Logistics Center and Xiandai High-tech Industry Zone with 2.2 billion yuan of investment. Moreover， he has invested one billion yuan in real estate development in Huaiyin. Heralded by him， the Hangzhou Waihai Group has invested 600 million yuan in the construction of residential quarters named Xizi Urban Garden in Huaiyin; the Xiandai Group has invested 100 million yuan in construction of the Hangzhou City Hotel in Huaiyin; the Zhengjiang-based Beijing Benlai Garment Co.， Ltd.， has invested 500 million yuan in the establishment of the Wholesales Market for Wenzhou Garments in Huaiyin; and， mainly headed by the Xianzai Investment Group， the Xiandai-Meijiaju Building Materials Shopping Mall， with a total investment of 70 million yuan， has also been established in Huaiyin and opened for business.

Thus far， Huaiyin has attracted more than four billion yuan in non-governmental capital from Zhejiang， and more than one billion yuan of promised capital has already been put to work. In Huaiyin， among all enterprises incorporated by outside investors， almost 50% are from ZhejiangOtilde;s private sector enterprises.

Why do private sector enterprises favor Huaiyin and invest so much money here in such a short period? A manager of Shandong Xiandai Investment (Group) Co.， Ltd.， which has several investment projects in Shandong Province， is quoted as saying the following: “Shandong is an economic powerhouse in China. Jinan， the capital of Shandong， enjoys a favorable geographical location with excellent transport conditions. As a hub linking north and south China， Jinan is a bridgehead of the northern market.”

To benefit itself and its people， Huaiyin has tried its utmost to attract non-governmental investment from Zhejiang. Before starting to attract investment， government officials in Huaiyin had already realized that in Zhejiang， where the market economy had developed earlier than in other places in China， many private-sector enterprises had already accumulated abundant capital and would therefore naturally want to seek development opportunities outside their own province. In addition， businessmen in Zhejiang have a reputation for being hardworking and good at business. If they decide to invest in some place， without borrowing loans from the bank， the can invest with their own capital very quickly. Take the Xiandai Household Electric Appliance Market as an example: from the time the decision to invest was made to the completion of construction took less than one year.

Moreover， one successful investment project can herald many others in a continuous stream. After the Xiandai Group successfully invested in Huaiyin， other Zhejiang-based enterprises， such as the Hangzhou Waihai Group and Beijing Benlai Garment Co.， Ltd.， have also invested here， producing a craze of Zhejing investment in Huaiyin.

The congregated Zhejiang-based private sector enterprises have brought about great changes and deep influences throughout Huaiyin. The Director of the Investment Promotion Bureau of Huaiyin District is quoted as saying that since Huaiyin District has provided preferential policies for the private sector enterprises from Zhejiang， many enterprises from the more developed southern provinces have come to inspect the investment environment， thus bringing about new opportunities for Huaiyin.

Besides， with the coming of a number of Zhejiang-based enterprises， their operation ideas， management skills， and capital operation approaches are also introduced， providing good models for local people.