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CanRegionalTourismIntegrationBeRealized?SPNEAnalysisbased ontheSalopModel

2013-12-31 00:00:00ZOUGuangyongLIUMingyu
旅游學刊 2013年12期

Abstract:Regionalcooperationandregionalintegrationhavelongbeenthoughtnecessarybecauseoftheexistence ofthe“regionaldividend”.Inthelast10years,regionaltourismcooperation(RTC)hasbeendevelopingvery quicklyamongthedifferentlevelsofgovernmentinChina,becomingalsoanimportantissueintheChinese researchcircle.Inspiteofthissituation,however,RTCamongalllevelsofgovernmentandtourismenterprisesstill presentsmajorobstaclesinChinabecauseofthedifficultyinbalancingbenefitsamongmembersinthewhole region.Thisfactforcesustoconsiderwhetherregionaltourismintegrationcanberealizedandwhatwouldbethe bestwaystopromoteRTC.Onekeytosolvingtheproblemwouldbetoeliminatenegativeexternality.Asiswidely known,inWesterneconomics,therearetwowaystosolvetheproblemofnegativeexternalities.Thefirstisto reachanagreementamongdifferentmembersbysigningacontractwithtermsagreeabletoallparties.Thesecondis toreachaninternalizationofexternalities,whichwouldmeananadministrativeorganizationintegration.Thisshould bedoneforRTC.Furthermore,throughanalysisofRTCinChina,wecametotheconclusionthatthepreferred RTCmodeshouldincludebothsolutions.Thispaperresearchedallpossiblecooperationresultsandimplementation conditionsofregionaltourismintegrationbasedontheSalopcirclecitymodelandaSubgamePerfectNash Equilibriumanalysis,basedontheclassificationofregionaltourismproductsandRTCmode.Afterconsideringthe RTCmodeonprofitandtourismproductpriceeffect,classifyingitintothemaximumofregionaltotalprofitforeach member,anddifferentiatingresource?orientedtouristdestinationsfrommarket?orimage?orientedones,thepaper thendiscussessixsituationsaccordingtotwokindsofregionaltourismcooperationmodes.Theresultsshowthe following.First,regionaltourismadoptsdifferentcoordinationmodesbasedonthedegreeoftourismproduct differencesorhomogeneity,whosemainlineistopromotedifferentiation,controllingthecompetitivepowerof homogeneousproducts.Second,thebestwaytoensureregionaltourismcooperationisthroughajointcontractin thepursuitofprofitmaximization.Ifrelatedgovernmententitiesimplementedintegrationstrategiesforadministrative organizations,itwouldonlyhavetobedonewhenregionaltourismproductsshowhomogenization,ratherthanona regularbasis.Third,regionaltourismintegrationmeansweakeningadministrativebarriersbyusingadministrative powertoadvocatefactormobilityfreefromobstruction.Forotherconstantcases,thekeytorealizingregional tourismintegrationinthetourismindustryisforalllevelsofgovernmentandenterprisestocontinuouslyimprovethe circulationconditionsoftourismproductsandtourismcapitalbasedonthetheoryofcirculation,suchastherenot beingadifferencebetweenlocalcitiesandothercitieswithintheregion,toestablishdifferentbranchesoftourism andtocollectthetollandtransfertherelatedfunds.

Keywords:tourismproductdifferentiation;Salopcirclecitymodel;regionaltourismcooperation(RTC);regional tourismintegration

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