Visitor record for BIOFACH and VIVANESS 2016

BIOFACH， the World’s Leading Trade Fair for Organic Food， and the 10th anniversary edition of VIVANESS， the International Trade Fair for Natural Personal Care， drew 48，533 visitors （2015： 44，624） from 130 countries to Nuremberg from 10 to 13 February this year. A total of 2，575 exhibitors， 250 of whom took part in VIVANESS， presented products and services on a net area of roughly 47，000 square meters . The proportion of exhibitors from outside Germany for the two exhibitions was 69% and， last but not least， there was pleasing news regarding the organic industry’s annual balance： In 2015， German households spent around 11% more on organic food than in the year before， with sales amounting to over EUR 8bn according to the German Federation of the Organic Food Industry （Bund？kologische Lebensmittelwirtschaft）. At the same time， a general survey conducted by naturkosmetik konzepte， GfK， IRI， IMS Health and BioVista shows that over EUR 1bn were generated by sales in the natural cosmetics market in 2015， 10% more than in 2014. It is not just in Germany that organic products have become popular， however. Market

research company Organic Monitor estimated the value of the global market for organic products at EUR 60bn in 2014.

Petra Wolf， a member of NürnbergMesse’s management board， said：“VIVANESS celebrated its 10th birthday in 2016 and was congratulated by an industry that highlighted over the four days of the exhibition how involved， innovative， value-conscious and modern the organic market is nowadays. Natural beauty products and products created simply for users to enjoy were showcased， while expert knowledge and groundbreaking concepts were presented during the congress. We share the joy the industry takes from its success and are delighted that there was a great atmosphere in the exhibition halls！”

VIVANESS diversity given the perfect stage

VIVANESS’s 10th anniversary edition treated its visitors to a number of pleasant surprises. “VIVANESS on stage” made its debut and was a real hit. Its programme consisted of 54 practice-oriented， entertaining and informative presentations delivered by exhibitors and other industry players. Visitors also welcomed the move of the congress into the halls because it brought the congress closer to other parts of the exhibition. The trade fair’s first pavilion for young innovative companies from Germany was another new addition for 2016 and housed 10 exhibitors showcasing their products. The announcement of VIVANESS’s closer relationships with the associations NATRUE and COSMOS and these associations’resulting honorary sponsorship of VIVANESS received a positive reaction too. It is hoped that the sponsorships will raise the global profile of natural cosmetics even more in future and further establish VIVANESS as an international meeting place for the natural personal care industry.

The next BIOFACH and VIVANESS will take place from 15 to 18 February 2017 in Nuremberg.