北部灣經濟區“觸電”互聯網，家門口可買到進口貨

□ 文/本刊首席記者 陳麗冰

北部灣經濟區“觸電”互聯網，家門口可買到進口貨

□ 文/本刊首席記者 陳麗冰

“北部灣一灣連七國,中國—新加坡經濟走廊一廊通七城。優越的地理位置,加之與東盟國家人文相親,是廣西發展面向東盟跨境電子商務的重要優勢。”在2017年兩會期間，全國政協委員、廣西壯族自治區政協副主席彭釗建議，在廣西設立中國(南寧)跨境電子商務綜合試驗區，以搶占東盟國家跨境電子商務制高點。

事實上，隨著互聯網經濟的日益發展，“跨境電商”不僅是近年來中國政府兩會上的熱詞，而且已經成為廣西北部灣經濟區打造中國—東盟貿易新通道，推動區域經濟發展的新引擎。

搭建平臺，讓海外商品進入尋常百姓家

近年來，隨著生活水平的不斷提高，人們對海外商品的追求也隨之提升，不少人成為了海淘、代購一族。不過，流程繁瑣的海淘耗時長、成本高，且不少代購魚龍混雜，真假難辨。相較之下，經過海關、檢驗檢疫等部門嚴格監管，且交易成本較低的跨境電商則更能滿足普通消費者的消費需求，并逐漸成為當下消費者熱捧的購物形式。

廣西北部灣經濟區地處中國西南經濟圈、華南經濟圈與東盟經濟圈的結合部，有著獨特的區位和資源優勢。在跨境電商熱潮的背景下，廣西北部灣經濟區各地市也充分發揮政策、資源、品牌等優勢，不斷搭建起面向東盟開放的電子商務平臺，既讓東盟等國家的海外產品進入尋常百姓家，同時也得以讓中國的特色商品走向東盟，在悄然間改變了你我的生活。

如今，在廣西欽州保稅港區，一般貿易、保稅展示交易、跨境電商結合、線上線下業務同步開展的“3+1”運營模式已逐漸成型，并吸引了60多家電商、貿易商和物流商進駐，匯集了40多個國家、2000多個品牌、3萬多種商品。而且，這種模式不僅讓商品在保稅備貨期間能享受進口環節的稅收優惠政策，還能讓商品在進口通關、檢驗檢疫方面全程接受嚴格監控，保證商品本身的質量以及消費者的利益。如此一來，經濟區內的消費者也能便捷地在“家門口”買到貨真價實的海外商品了。

而在南寧綜合保稅區，南寧跨境貿易電子商務綜合服務平臺運行穩定，共完成3086種商品的備案，實現跨境電子商務零售出口業務1萬余單，大量中國的輕工業產品經過報關、通關、支付、倉儲、物流、客服等環節，實現“一條龍”通關出口，銷往東盟、歐美、日韓及俄羅斯等不同國家和地區。

不僅如此， 2017年3月25日，北部灣東盟O2O跨境電商產業園還舉行了開園儀式。據悉，該產業園由北海國家高新區通過整合國家電子商務示范基地、首批國家小型微型企業創業創新示范基地等組成，以“線上+線下+大數據”為主要特征，將著力建設成中國國內首家以大數據為核心支撐、面向東盟的跨境電商產業園。其中，產業園一期核心區(面積1.5萬平方米)，入駐至少1家國內前5強電商平臺企業，與至少3家全球跨境電商巨頭形成合作關系，開設東盟10國精品展示館，開辦東盟大數據研究院，引進跨境電商企業100家等。

栽得梧桐樹，引來金鳳凰。這些電商平臺的異軍突起，引來了大批“金鳳凰”前來棲息筑巢：一達通落戶廣西，簽約合作項目，在南寧搭建阿里巴巴外貿綜合服務平臺；敦煌網與廣西欽州保稅港區達成項目合作協議，打造面向東盟的跨境電商交易孵化中心；美麗傳說在南寧與越南簽署倉儲中心戰略合作協議；廣西商務廳與浙江聚貿電子商務有限公司簽署框架合作協議，聚貿廣西館正式啟動運營等。而隨著這些電子商務龍頭企業如雨后春筍般的茁壯成長，既讓海內外商品能夠進入尋常百姓家，同時也為廣西北部灣經濟區跨境電商的快速發展寫下最好的注腳。

南寧跨境貿易電子商務綜合服務平臺啟動暨中國—東盟（南寧）跨境電子商務產業園揭牌儀式

新規劃，新機遇

跨境電商的方興未艾為廣西北部灣經濟區的提速發展注入了新的動力源泉，而良好的投資環境和頂層設計將成為產業發展的保障。2017年2月，中國國務院批復同意的《北部灣城市群發展規劃》中明確指出，要以中國—東盟信息港南寧核心基地為依托，積極引進大數據、云計算、跨境電商、互聯網金融等新一代信息技術產業及信息服務企業。在此背景下，廣西北部灣經濟區的跨境電商產業發展有了新的“指南針”。

據此，廣西北部灣經濟區各地市制定規劃，推動跨境電商產業轉型升級。2017年 3月，玉林市出臺的《玉林市電子商務發展“十三五”規劃》中指出，玉林市電子商務虛擬市場的建設將根據當地重點產業和特色產業的不同特點，采用不同的電子商務模式，探索發展網貨體驗店、提貨點、配送站和服務中心等業態，實現線上、線下的互相促進和互相融合等，旨在打造成北部灣城市群電子商務中心。

隨后，2017年4月，北部灣經濟區核心城市南寧市也印發了《南寧市跨境電子商務發展規劃(2016—2020)》。根據該《規劃》，南寧市將結合中國—東盟信息港南寧核心基地建設，規劃建設五象新區電子商務小鎮；加快建設中國—東盟(南寧)跨境電子商務產業園、中國郵政東盟跨境電子商務監管中心項目等，從而將南寧市打造成廣西跨境電子商務服務中心和中國—東盟跨境電子商務基地，并借助電子商務手段打造中國—東盟貿易新通道和網上中國—東盟自貿區，力爭到2020年，南寧市跨境電子商務進出口業務量超1萬單/天，實現跨境電子商務年交易額100億元以上。

當前，跨境電子商務產業已然成為區域經濟發展新的動力源泉。廣西北部灣經濟區作為北部灣城市群的重要組成部分，既是中國西部唯一沿海的地區，同時也是面向東盟的開放前沿。在此背景下，借助現有的電子商務平臺和新制定的規劃藍圖，可以預見，廣西北部灣經濟區的跨境電子商務產業也將為區域發展帶來新的動能，從而推動建設開放北部灣、質效北部灣、智慧北部灣。

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“Beibu Gulf connects seven countries and so does Nanning (China) –Singapore Economic Corridor. Superior geographical location and people-topeople closeness serve as the major advantages for Guangxi to develop cross-border Ecommerce oriented towards ASEAN,” says Peng Zhao, Member of the National Committee of CPPCC and Vice Chairman of CPPCC Guangxi Zhuang Autonomous Region Committee. He suggests setting up China (Nanning) Cross-border Ecommerce Comprehensive Pilot Zone in Guangxi, preemptively taking advantage of the ASEAN Ecommerce.

With increasing development of Internet-based economy, “cross-border Ecommerce”, a popular word at the two sessions, is actually a new passageway for Beibu Gulf Economic Zone (BGEZ) as well as a new engine for regional economy.

Build cross-border Ecommerce

platform to make ASEAN products

more accessible to ordinary families

In recent years, cross-border online shopping has become commonly seen as the living standard and purchase demand for overseas commodities increases. In contrast to such way of shopping with shortcomings like the complicated procedure, high cost and even a confusing market mixed up with superior and inferior-quality products, cross-border Ecommerce, under strict supervision by customs, inspection and quarantine departments and with low cost, has become more and more popular with consumers.

Guangxi Beibu Gulf Economic Zone is located in a unique joint part of three economic circles in southwestern China, southern China and ASEAN. In the face of the upsurge of Ecommerce, efforts should be renewed in building Ecommerce platform towards ASEAN to make ASEAN products more accessible to ordinary families and lead Chinese products to ASEAN market by taking advantage of policy, resources and brands in all cities in Guangxi Beibu Gulf Economic Zone.

In Guangxi Qinzhou Free Trade Port Area, the “3+1” operating mode consisting of conventional trade, bonded exhibition trade, cross-border Ecommerce, and the “online + offline”business has gradually taken shape, with more than 60 contracted Ecommerce companies, trading companies and logistics companies involving 40 countries, 2,000 brands and 30,000 kinds of goods. Besides, this mode will provide goods in bonded stock with preferential tariff policies as well as strict supervision in terms of clearance and inspection and quarantine, which guarantees the quality of products and thus protect consumers’ interests.

In Nanning Comprehensive Bonded Zone, the cross-border Ecommerce comprehensive platform owning 3,086 registered goods, has completed about 10,000 deals of cross-border Ecommerce retail business and sold a large number of light industrial products made in China to ASEAN, America, Europe, Japan, Korea, and Russia.

Beibu Gulf ASEAN O2O Crossborder Ecommerce Industrial Park was officially launched on March 25, 2017. By integrating the national Ecommerce demonstration base and the first group of national micro and small business entrepreneurship demonstration base in Beihai National High-tech Industrial Development Area, the industrial park, characterized by the mode of “online + offine + big data”, aims to develop into the China’s frst cross-border Ecommerce with big data as its core and ASEAN as its target market. In particular, there is one of China’s top 500 Ecommerce companies settled in the major area (covering 15,000 square meters) of the Phase I of industrial park, at least three global Ecommerce enterprises contracted with this park, one exhibition pavilion for each ASEAN country, ASEAN big data research institute and 100 crossborder Ecommerce companies.

Well-functioning infrastructure and investment environment can attract competitive Ecommerce enterprises’participation: Shenzhen OneTouch Business Service Ltd. (OneTouch in short, a wholly owned subsidiary company of Alibaba Group) inked cooperation project and built Alibaba import and export BPO service platform in Nanning; DHgate reached an agreement with Guangxi Qinzhou Free Trade Port Area to create an ASEAN-oriented Ecommerce incubation center; Meili Chuanshuo (meiliwan.com, an O2O cross-border Ecommerce service company in Nanning) signed strategic cooperation agreement for storage center with Vietnam; JUMORE, a cross-border e-commerce platform in Zhejiang, signed framework cooperation agreement with Department of Commerce, Guangxi to operate JUMORE Guangxi pavilion. These Ecommerce businesses’ active participation is sure to make overseas products more accessible to ordinary families and lay a solid foundation for further development of cross-borderEcommerce in Guangxi Beibu Gulf Economic Zone.

New plan brings in new opportunity Though the rising cross-border Ecommerce has injected impetus in the development of Beibu Gulf Economic Zone, the sound investment environment and future vision still serve as the guarantee for the industrial development in the future. A development plan for Beibu Gulf city cluster, approved by the State Council of P.R.C., indicates that, relying on the China-ASEAN Information Harbor Nanning Core Base, efforts should be proactively made to introduce new generation of IT and information service companies involving big data, cloud computing, cross-border Ecommerce and Internet-based fnance. This new plan has provided a new and clear direction for the development of cross-border Ecommerce in Beibu Gulf Economic Zone. To fully implement the development plan, all cities in Beibu Gulf Economic Zone have worked out plans for transforming and upgrading cross-border Ecommerce. The 13thFive-year Plan (2016-2020) for Ecommerce Development in Yulin released in March 2017, points out that the Ecommerce virtual market in Yulin will be built by integrating online and offine business depending on local priority industries and distinctive industries.

Nanning Cross-border Ecommerce Development Plan (2016-2020) released in April 2017 indicates that, based on the development of China-ASEAN Information Harbor Nanning Core Base, efforts should be made to build a Ecommerce town in Wuxiang New District; a group of projects including China-ASEAN (Nanning) Cross-border Ecommerce Industrial Park and China Post ASEAN Crossborder Ecommerce Supervision Center should be facilitated in order to build Naning into a center for Guangxi cross-border Ecommerce service as well as a base for China-ASEAN cross-border Ecommerce; by creating a new passageway for China-ASEAN trade and online China-ASEAN free trade area, Nanning cross-border Ecommerce will strive to reach 10,000 import and export deals per day and ten-billion-yuan annual volume by 2020.

In today’s Internet Plus era, crossborder Ecommerce industry has become the new impetus for regional economic development. Beibu Gulf Economic Zone, with its core role in the Beibu Gulf city cluster as well as its coastal and ASEAN-oriented advantages, is going to focus on the cross-border Ecommerce industry based on the existing Ecommerce platform and the newly-formulated blueprint. The industry is expected to bring new energy to the openingup of the Beibu Gulf and regional development.

Mushrooming Cross-border Ecommerce in Beibu Gulf Economic Zone Makes ASEAN Goods More Accessible

Written by Chen Libing / Translated by Mao Yuye