全球最有價值品牌名單出爐，中國兩品牌進入前十

2018年全球最有價值品牌的新名單出爐，中國兩個品牌首次進入前十。阿里巴巴集團、騰訊科技公司以及谷歌和蘋果等互聯網核心品牌一起進入了前十名。阿里巴巴品牌排名第9位，價值較之前幾乎翻番至1130億美元，因為這家電子商務公司已經進一步擴展到移動支付和云計算等領域。總部位于深圳的騰訊公司在2017年闖入BrandZ年度前十的排名，并在過去的一年中不斷壯大。它現在排在第五位，僅次于谷歌、蘋果、亞馬遜和微軟，但高于臉譜，品牌價值為1790億美元，比去年上漲了65%。前10名的排序為：谷歌、蘋果、亞馬遜、微軟、騰訊、臉譜、維薩、麥當勞、阿里巴巴、美國電話電報公司。

A new list of the world’s most valuable brands is out, and China has claimed two of the top spots for the first time.Alibaba has joined the top 10, alongside Chinese tech group Tencent, as well as stalwarts such as Google (GOOGL) and Apple(AAPL).Ranked at No.9., Jack Ma’s Alibaba has seen its brand value nearly double to $113 billion as the e-commerce company has expanded further into fields such as mobile payments and cloud computing.Shenzhen-based Tencent (TCEHY)broke into the annual BrandZ top 10 ranking in 2017 and has gone from strength to strength over the past year.It now holds fi fth place—behind Google, Apple, Amazon (AMZN) and Microsoft (MSFT) but above Facebook (FB) —with a brand value of $179 billion, up 65% compared to last year.Here’s the list of the top 10: Google, Apple, Amazon, Microsoft, Tencent, Facebook, Visa, McDonald’s, Alibaba, AT&T.