The dilemma of“junk” food adverts

海詞積累

1.panel n.嵌板

2.junk n.無用的東西

3.compliant adj.符合的

4.watershed n.分水嶺

5.dairy product乳制品

A supermarket advert that was set to appear on the London Underground was rejected by rail bosses because it contained bacon,butter,eggs and jam.The poster,submittedby online food delivery company Farmdrop,featured a family that gathered around a kitchen island with the slogan“fresher,fairer groceries delivered to your door”.

However after being stopped by Transport for London because it displayed high in fat meat anddairy products,the online supermarket was forced to crop out the ingredients that were considered unhealthy.The original poster was set to run inside Tube carriages and on displaypanelsinside the London Underground.The advert's rejection comes nearly four months after London Mayor Sadiq Khan announced he would be banning all junk food adverts inside the London Underground.The ban,which is aimed at dealing with the“ticking time bomb”of childhood obesity （肥胖）and which was enforced last month,stops organizations from displaying unhealthy snacks and soft drinks in their posters.

After having his initial poster rejected,Farmdrop founder Ben Pugh said he decided to crop out the foods that were considered unhealthy by TFL but believed the matter had been handled “unjustly”.He told the BBC: “Our ad was a mixture of balanced natural foods,while McDonald's Happy Meals and chicken burgers arecompliantunder these rules.It's crazy.”Farmdrop will now be able to display an improved version of the poster with the ingredients cropped out.

The case comes a week after the Obesity Health Alliance(OHA）called for a 9:00 pmwatershedon all junk food adverts.The ban,which would also apply to outdoor digital advertising boards,is aimed at protecting children from adverts that display foods that are high in sugar and salt.

Reading Check

1.What can we learn about the ban?

A.It is only applied to outdoor digital advertising boards.

B.It's intended to promote the healthy diet for children.

C.It's against people's obesity.

D.It's carried out last year.

2.Why did Ben Pugh think the matter unfair?

A.Not all the brand advertisements with the unhealthy ingredients are banned.

B.Junk food advertisements are not allowed inside the underground.

C.The online supermarket was forced to crop out the ingredients.

D.Farmdrop is forbidden to display the poster.

Language Study

Ⅰ.熟詞生義

1.submit v.提交

I have to submit my report by next Wednesday.我必須在下星期三前提交我的報告。

2.crop v.剪裁；裁切

I decided to crop the picture just above the water line.我決定把這張照片裁切到剛剛高于水位線的地方。

Ⅱ.Complete the following sentences.

1.一周前，肥胖健康聯盟(OHA)呼吁將所有“垃圾”食品廣告的時間限制在晚上9點。

The case comes a week _________the Obesity Health Alliance （OHA） _________a 9：00 pm watershed on all junk food adverts.

2.這項禁令也適用于戶外數字廣告牌，旨在保護兒童免受高糖高鹽食品廣告的影響。

The ban,_________would also apply to outdoor digital advertising boards,_________protecting children from adverts that display foods _________are high in sugar and salt.