劇院般優雅的奇妙幻境
——上海迷芬奇

Kokaistudios

一家涵蓋建筑及室內設計的事務所，在業界屢獲殊榮，由意大利建筑師Filippo Gabbiani和Andrea Destefanis于2000年聯合創立于威尼斯。

自2002年公司總部設于上海以來，Kokaistudios已擁有60余位杰出設計師，并成長為一家多元文化背景的設計公司，與客戶協同合作，完成了涵蓋亞洲、中東、歐洲及北美洲的眾多創新設計項目。

Kokaistudios專注于發展文化、商業、酒店及零售等方面的項目，更廣泛涉及城市更新與文化遺產再造的項目，旨在為項目所在的城市增添蓬勃生機。

Kokaistudios

An award winning architecture and interior design firm founded in 2000 in Venice by Italian architects Filippo Gabbiani& Andrea Destefanis.

Headquartered in Shanghai since 2002 we have grown into multi-cultural firm of 60 people working on a global scale with projects in Asia, the Middle East, Europe and North America. Kokaistudios partners with our clients to collaboratively develop innovative & ground breaking projects in diverse fields of design.

Primarily focused on developing cultural, corporate,commercial, hospitality & retail projects we have also worked extensively on urban regeneration projects involving the requalification of heritage locations.

Kokaistudios aims to develop projects that add positively to the built environment and social fabric of the cities and countries in which they are located.

Andrea Destefanis

出生于意大利都靈，早年間即對視覺藝術和舞臺布景有濃厚的興趣。完成了威尼斯建筑大學的學業后，Andrea開始了同多個建筑事務所合作的職業生涯，參與了很多獲獎的建筑和城市規劃項目。受其對設計中不同領域的興趣驅動，Andrea成立了合作工作室，致力于研究計算機平面設計的創新方法。2000年他與Filippo Gabbiani共同成立了Kokaistudios設計事務所。

Filippo Gabbiani

出生于意大利威尼斯，自幼展現出對藝術和設計的多重興趣。在完成了威尼斯建筑大學的學業后，出于其對不同學科和多元文化的好奇心，Filippo先后闖蕩于歐洲數國及美國，曾與多家世界頂級的建筑、室內及工業設計事務所合作。2000年他與Andrea Destefanis共同成立了Kokaistudios設計事務所。

Andrea Destefanis

Born in Turin, Italy, Andrea Destefanis developed very early a strong interest for visual arts and scenography.After graduating from University of Architecture Venice, he started to cooperate with several architectural firms and developed award winning projects in architecture and city planning. Moved by his personal interest in different fields of design he founded a cooperative studio focused on research of innovative instrument of design in computer graphics before co-founding Kokaistudios together with Filippo Gabbiani.

Filippo Gabbiani

Born in Venice, Italy, Filippo Gabbiani developed very early a multidisciplinary interest for art and design. Upon graduating from the University of Architecture Venice, he began work on a European Community sponsored research project on the usage of alternative energies in architecture and worked in several countries in Europe and in the U.S.A.cooperating with prestigious firms of architecture, interior and industrial design before meeting Andrea Destefanis with whom he founded Kokaistudios in 2000.

地點：上海

室內設計面積：1378 m2

建成時間：2018.8

室內設計：Kokaistudios

首席設計師：Filippo Gabbiani, Andrea Destefanis

項目經理：余書凡、曾尹瑩

設計團隊：謝維澤、邢秋楠、張雅楠

攝影：Seth Powers

撰文：Frances Arnold

你站在橋上看風景，看風景的人在樓上看你。明月裝飾了你的窗子，你裝飾了別人的夢。

——卞之琳（1910-2000）

When you watch the scenery from the bridge,The sightseer watches you from the balcony.The bright moon adorns your window,While you adorning another’s dream.

—Bian Zhilin (1910-2000)

Location: Shanghai, China

Floor area: 1378 m2

Date of completion: August 2018

Interior Design: Kokaistudios

Chief Designers: Filippo Gabbiani, Andrea Destefanis

Project managers: Ian Yu, Yin-Ying Tseng

Design team: Wei Tse Hsieh, Joanna Xing, Suzy Zhang

Photography: Seth Powers

Text: Frances Arnold

1 二層餐廳

2 飾有仿古鏡的樓梯

3 貴賓室

迷芬奇是近期滬上最新潮的多元品牌零售店及餐飲目的地，在這里，看與被看的都是風景。Kokaistudios以歐洲劇院為靈感，將男女高端服飾、生活方式等多品牌功能空間折衷呈現，打造了令人炫目的效果。室內設計與迷芬奇品牌風格相契合，將精致優雅的魅力與活潑有趣的個性糅合在一起。

迷芬奇上下兩層面積約1,600平方米，豐富且思慮周全的空間布局引人流連駐足。除了時尚服飾零售，迷芬奇還集合花店、咖啡館和餐廳等空間；夜幕降臨時，餐廳亦可轉換為富有格調的高級酒吧。設計之初面臨的主要挑戰是，在黃金地段淮海路上，如何用簡潔的設計手法表達多元的生活方式。

通過腳下步行標識步入其中，兩個獨立的入口分別清晰指向迷芬奇的零售和餐飲空間，人們就開啟了一段奇妙的空間穿越之旅。配以生動的表演及舞臺元素，每一處空間的設計都體現了“劇院”概念。

一樓零售對應的設計概念是劇院的排練室。這里主要經營初階產品，包括潮牌、運動休閑、生活配飾和鮮花。設計用材輕盈，以淺色木料和水磨石營造輕快、歡迎的基調，更與后臺區的調性保持一致。

鏡面墻延伸了空間的尺度，大面積的反射光增加了室內亮度，以巧妙的手法遙遙致意劇院的排練室。為延續主題，服裝均陳列在水平向的定制滑竿上，讓人聯想到芭蕾舞者練習時用的抓桿。

主入口吊頂是深凹的框架配以裸露的燈泡，引導游客進入劇院的“候場區”，即一層咖啡館。這里是白日休閑所在，主要提供咖啡、茶、三明治等輕食；咖啡區的盡頭是目眩神迷的旋轉樓梯，為通向充滿空間戲劇感的迷芬奇二層空間鋪設了舞臺。

樓梯優雅的淺灰色水磨石臺階與耀眼的馬賽克鏡面墻相搭配，一直延續到三樓的辦公區域。這處旋轉樓梯采用1000多塊的定制仿古鏡，以黃銅色的鏡釘相飾，體現古典雅致的風范；而帶有現代波紋的玻璃欄桿又暗合迷芬奇前衛新潮的格調。設計對材料的思考敕始毖終，全場采用了不少于六種的直壓紋玻璃。

二層的正餐廳是視覺最佳席位，這里被設計成在古典劇院中設備齊全的包廂及觀賞區。在這里，人們可以享用下午茶，早午餐以及更豐富的美食；入暮時分，調酒師在酒吧區熟稔地調酒，就像管弦樂隊在樂池演奏一般。

迷芬奇中間兩層通高的天井提供了寬敞的觀賞視野且縱向聯通了二層的零售區。從這個有利位置看，這里陳放的一排排水平掛架象征著層層相疊的舞臺布景滑軌；而格柵墻的垂直線條和貴賓室門上的波紋紋理則暗示著舞臺的簾幕。

店內最高端的產品系列以及專門的珠寶展陳區位于二層零售區。該區域采用胡桃木、拼花地板、拋光黃銅等豐富的設計材料和粗糲紋理的Marmo Antico貼面以保持戲劇舞臺的格調。精細與粗獷并置，體現迷芬奇前衛時尚而又梳理有序的經營理念。在整個過程中，產品展示采用抽象木塊的形式，以未知的方式作為舞臺道具出現。

迷芬奇是一個空間的劇場，是敘事結合和故事展開的地方。在這個劇場里，“游客”可以發現自我、定位角色、拍下照片并分享在社交網絡上。發軔于歐洲的多元化概念店如今在上海也掀起了風潮，迷芬奇的空間設計將產品與體驗相融，帶給人們別樣的感受。

迷芬奇是一處活力四射的所在，人們在此可以全天候享受購物、餐飲等更多的樂趣。設計師在復古優雅和當代生活方式之間找到了完美的平衡點，為上海的多元化零售休閑空間獻禮一出好戲。

4 從二層挑空俯視咖啡廳

1 二層懸挑及零售空間視角

2 一層咖啡區

3 二層衣桿的細節靈感來源于舞臺機械吊桿

4 二層更衣室

A space in which to see and be seen, Mia Fringe is Shanghai’s newest multibrand retail and dining destination. Inspired by the opulence, drama, and layered visibility of theater, Kokaistudios’ design showcases an eclectic array of men’s, women’s, and lifestyle brands to glamorous effect. With interiors to match the quirkiness of the brands, the space combines sophisticated glamour with playful eccentricity.

Spread across two floors, the 1,600sqm venue’s complex programming called for careful consideration in terms of directing visitors into and around the space. In addition to fashion retail, Mia Fringe also incorporates a flower shop, cafe, and restaurant, which come nightfall, transforms into an atmospheric loungebar concept. The challenge for designers was how to succinctly convey this lifestyle mix in a way that would capitalize on the store’s prime Huaihai Road location.

Two separate entrances make a clear distinction between Mia Fringe’s retail and F&B elements, signalling to passing foot traffic that this is as much of a destination for dining, as it is shopping. By entering either, visitors embark on a journey through distinctive spaces, each inspired by parts of a theater and peppered with playful motifs of performance and the stage.

Imagined as a rehearsal room, the downstairs retail space is home to the store’s more entry-level products, including high street fashion, athleisure wear, lifestyle accessories,and flowers. A deliberate lightness of materials- pale-colored wood and terrazzo, for example- sets a welcoming tone, in keeping with an imagined, relaxed backstage area.

5 二層零售收銀處

A mirrored wall stretching the length of the space not only amplifies light, but also makes a playful nod to a theater’s rehearsal studio.Continuing the theme, garments are presented on horizontal rails, directly inspired by ballet barres.

An eye-catching main entrance welcomes visitors into the imagined theater’s front-ofhouse world. Framed by a deep recess, and under a canopy of exposed bulbs, it leads to the fi rst of Mia Fringe’s two F&B locations: a ground fl oor cafe. A casual daytime spot, it serves co ff ee,tea, sandwiches and light bites. Beyond is a grandiose sweeping staircase, setting the stage for the venue's dramatic upstairs space.

Elegant light grey terrazzo steps are offset by dazzling walls of mosaic mirror, spanning both levels and extending to a third-floor office beyond. Comprising over 1,000 pieces of custom-cut antique-finished glass, studded with gleaming brass brackets, the area alludes to the edginess of the Mia Fringe concept by way of an unmistakably contemporary ripple glass balustrade. The material is a recurring motif throughout, with no fewer than six different types used across the venue’s various spaces.

For the best seats in the house, a more formal upstairs dining room is imagined as the well-appointed boxes and balconies of a classical theater. A place in which to take afternoon tea,brunch, as well as more substantial fare, come nightfall, a cast of bartenders perform their craft from an elegant bar area, positioned to mirror an orchestra pit.

The space offers expansive views onto a central atrium connecting the two f l oors, as well as into the second-f l oor retail area beyond. From this vantage point, repeated rows of horizontal hanging racks positioned throughout transitional areas imply layer upon layer of scenery tracks;while the vertical lines of a louver wall, as well as textured ripple glass on VIP room doors, are suggestive of stage curtains.

The stage in question showcases Mia Fringe’s most cutting-edge, high-end product lines, as well as a dedicated jewelry display room. Theatrical in tone, the space contrasts elegant materials - an abundance of walnut,parquet flooring, and touches of burnished brass, for example - with a consciously less polished wall finish of textured Marmo Antico plaster. The physical juxtaposition between textures ref i ned and rough mirrors Mia Fringe’s curatorial approach of edgy sophistication.Throughout, product displays take the form of abstract wooden blocks, appearing as stage props in an unknown play.

A theatre of a space, inside of which visitors are invited to find their own persona and role, Mia Fringe is where narratives combine and stories unfold. For this reason, creating a backdrop that lends itself to sharing on social media was of particular importance. Currently making waves in Shanghai, Mia Fringe takes inspiration from an established trend for multipurpose concept stores, started in Europe,and blending carefully curated products with a palpable focus on experience, all within beautifully designed spaces.

A vibrant, day-long destination for shopping, dining, and more, Mia Fringe strikes a careful balance between sophisticated elegance and contemporary edge, lending new drama to Shanghai’s dynamic retail scene.