說“吸睛”

王逢鑫

“吸睛”的意思是“吸引眼球”“博人眼球”或“吸引注意力”。

“吸睛”或“博人眼球”，常常是通過視覺實現的。英語可以用與eye（眼睛）和gaze（凝視）相關的動詞詞組to catch the eye、to capture the eye、to grab the eye、to attract the eye、to attract the gaze及相應的形容詞詞組eye-catching、eye-capturing、eye-grabbing、eye-attracting、gaze-attracting等表示。例如：

1. 生活中，有很多東西可以吸引眼球，但僅有少許可以抓住人心。In your life， there are many things that will catch your eye but there are only a few things that will catch your heart.

2. 最近的一項研究表明：想要吸引女性眼球的男性應該穿紅色衣服，因為紅色能使男性對異性更具誘惑力。A recent research shows that men wanting to capture the eye of women should dress in red， a color which makes them more alluring to the opposite sex.

3. 一個博人眼球的包裝肯定會大大有助于促銷。The appearance of a package that attracts the gaze will certainly be of much help in promoting the sales.

4. 這位設計師擅長設計博人眼球的女士時裝。The designer is good at designing eye-grabbing female fashion garments.

5. 在網絡海量信息中，網上新聞評論兼具博人眼球和震撼人心的效應。 Amid the enormous quantity of web information， the web news commentary has both the eye-attracting and heart-shaking effects.

6. 這些糖果商用吸引眼球的包裝紙包裝糖果。These confectioners packaged their candy in gaze-attracting wrappers.

“吸睛”或“博人眼球”，也可以通過聽覺實現。英語可以用與聽覺相關的buzzworthy一詞表示。buzz原是一個象聲詞，模仿蜜蜂發出的嗡嗡聲或門鈴的蜂鳴聲，能夠吸引注意力。合成詞buzzworthy有“吸引注意力”的意思。例如：

7. “Buzzworthy” means “likely to arouse the interest and attention of the public， either by media coverage or by word of mouth”. buzzworthy的意思是“可能通過媒體報道或口口相傳引起公眾興趣和注意”。

8. 這個談話節目是當前最博人眼球的電視節目之一。The talk show is one of the most buzzworthy TV programs on the air at the moment.

9. 今年，這個電影節充滿了吸睛的紅毯時尚瞬間。This year， the film festival was full of buzzworthy red carpet fashion moments.

“吸睛”或“博人眼球”，還可以通過觸覺實現。英語可以用與觸覺相關的catch、capture和grab等動詞加上attention表示。例如：

10. 為了迅速博得讀者眼球和提供更多信息，報紙編輯不得不突出標題以強調新聞內容。In order to catch the readers’ attention quickly and provide more information， newspaper editors have to highlight the headlines so as to emphasize the news content.

11. 明亮顏色、大號字體、“嗶嗶”聲響和音調都能博人眼球。Bright colors， large fonts， beeps， and tones will capture attention.

12. 這些營銷人員知道如何應用不同的吸睛技巧。These marketers know how to use different attention-grabbing techniques.