再任東博會主題國，合作“馬”不停蹄

趙雅麗

近年來，馬來西亞憑借其重要的地理位置和豐富的資源，不斷深化與中國的經貿合作，并積極利用中國—東盟博覽會（以下簡稱東博會）平臺，拓展雙方交流與合作，雙邊經貿合作已經形成了多層次、多領域、多形式的互利合作格局。

在2021年第18屆東博會落下帷幕之際，馬來西亞共辦方確認，馬來西亞將出任第19屆東博會主題國，這是繼第8屆東博會之后馬來西亞第二次任東博會主題國。回顧過往，馬來西亞在東博會中收獲了什么？未來又將如何通過東博會平臺將本國產品推向中國以及世界市場呢？

借力東博會，馬來西亞企業獲得感滿滿

吃一個正宗的馬來西亞“貓山王”榴蓮，是不少榴蓮愛好者的愿望清單之一。現如今，這已經是一件十分容易的事兒了，能讓中國人輕松買到一個正宗的“貓山王”榴蓮，東博會功不可沒。

“通過東博會，我們結識了一些客戶，也提升了產品的銷量。”連續多年參加東博會的馬來西亞榴蓮參展商陳義康說。據了解，在剛進入中國市場時，陳義康公司的榴蓮產品銷量幾乎為零，而依托東博會良好的平臺作用，公司業務得以增長，2021年公司營業額有望達到1.5億元人民幣。“我們深信通過東博會平臺，能為我們馬來西亞企業帶來更大的商業機遇，感謝東博會。”陳義康說道。

此外，馬來西亞政府高度重視東博會，每年均派出高規格代表團參展參會，推動中馬雙方高規格、深層次合作。馬來西亞自然資源豐富，與中國經濟互補性強。近年來，在中國—東盟自貿區和“一帶一路”建設的推動下，中馬雙方經貿合作成績斐然。

前17屆東博會，馬來西亞共有2160家參展企業，使用展位累計2996個，主要展示食品、手工藝品、日用品以及企業品牌形象等，其中燕窩、白咖啡、榴蓮等產品倍受歡迎。

在第17屆東博會期間，由馬來西亞舉辦的第二屆中馬經貿對接會吸引了來自中馬兩國從事食品、醫療保健、日用品等行業的超百家企業代表參加，5個小時內共進行了50多場在線洽談，達成意向性合作近20項，意向簽約金額達6962萬美元。

作為馬來西亞醫療行業代表之一，采血管供應商TUD（統宇地）公司曾參加東博會。統宇地（南京）醫療器械有限公司銷售總監王仲達說：“目前有美國、澳大利亞、馬來西亞三家醫療產品公司取得在中國銷售采血管資質，統宇地就是其中之一。”目前統宇地在中國年銷售額約200萬元，還沒有打開中國市場，因此統宇地愿借東博會之機，尋求合作商，以擴大產品銷售渠道。

通過東博會獨特的“南寧渠道”，馬來西亞“生產”和“制造”在中國市場占據的份額不斷擴大。馬來西亞的橡膠等大宗原材料、農產品食品、電子產品、汽車及配件、手工藝品等具有本國濃郁特色的優質商品對中國市場也極具吸引力，許多馬來西亞企業已把東博會視為每年必參加的重要經貿活動。

馬方各界盛贊東博會

東博會作為中國和東盟國家領導人共同確定舉辦的國際經貿盛會，正如馬來西亞對外貿易發展局副總執行長莎莉瑪敦評價的那樣：東博會是馬來西亞商品進入中國市場的重要門戶，為馬來西亞榴蓮等熱帶水果進入中國市場提供了重要平臺，從首屆東博會開始，馬來西亞政府就將東博會列入重點支持展會，且支持力度逐年增強。

2020年，受新冠肺炎疫情影響，東博會首次采用“實體展+云上東博會”的辦會形式，馬來西亞企業積極參加云上東博會，共有54家企業在云上東博會展示優勢產品。馬來西亞企業還借助云上東博會直播購物活動，推介了燕窩、白咖啡、餅干、方便面、蜂蜜等極具馬來西亞特色、適合中國市場的產品。

馬來西亞駐華大使拉惹·拿督·努西爾萬在第17屆東博會展館巡展時說：“東博會觀眾人數之多讓我印象深刻，這也讓我對中馬雙邊關系充滿信心。”而對于云上東博會，他同樣給予肯定。他認為這不僅是消費的趨勢，也是時代發展的趨勢。

同樣，2021年第18屆東博會也得到了來自馬來西亞各界的盛贊。拉惹·拿督·努西爾萬大使再次蒞臨。他表示，東博會是推動中馬交流合作的重要平臺，馬來西亞民眾越來越意識到中小微企業在線活動的重要性，這有助于減少馬來西亞公司的成本。

馬來西亞中華總商會署理總會長吳逸平說：“總商會每年都會組團參會，希望通過東博會平臺協助企業拓展合作。”他表示，期待未來中國與東盟共享機遇、共拓商機，助力區域經濟企穩復蘇。

新形勢，新面貌，新期待！

面對疫情防控常態化等新形勢，第17、18屆東博會克服重重困難順利舉辦，繼續搭建了中國與東盟攜手并進、共謀發展的盛大舞臺，彰顯了雙方經貿合作的廣闊前景和無限動力。

在第17屆東博會中，拉惹·拿督·努西爾萬大使說：“我認為東博會的明天將更加美好。《區域全面經濟伙伴關系協定》（RCEP）帶來的貿易自由化、關稅和非關稅壁壘破除等，都將對東博會大有裨益。”

值此一提，隨著RCEP的生效，東博會的平臺作用也愈發突顯。在促進中國—東盟經貿合作提質增效的基礎上，東博會的功能從服務“10+1”拓展至服務RCEP。

馬來西亞總理伊斯梅爾·薩布里在第18屆東博會開幕式上強調，各方應團結一致，著力為戰略合作創造有利環境，能夠共同克服疫情危機，使彼此的合作關系變得更強大、更有韌勁。他還指出中國與東盟雙方應加強RCEP作為促進東盟經濟復蘇的重要工具;同時跨境“旅游泡泡”對區域復蘇也至關重要。

2011年，馬來西亞首次出任第8屆東博會主題國，2022年將再度榮膺第19屆東博會主題國，相隔11年，馬來西亞會以怎樣的新面貌亮相東博會，這是大眾所期待的。往屆東博會，馬來西亞碩果累累，不僅促進了中馬經貿合作，也加深了兩國人文交流。再以主題國身份登上東博會舞臺，中馬兩國合作必將迎來新的精彩！

In recent years， Malaysia has deepened its economic and trade cooperation with China， taking advantages of its important geographical location and abundant resources and， expanded bilateral exchanges and cooperation through active participation in the China-ASEAN Expo （CAEXPO）. A mutually beneficial pattern featuring multi-level， multi-field， and multi-form exchange has taken shape in bilateral economic and trade cooperation.

After the 18th CAEXPO in 2021， the co-organizer of Malaysia confirmed that Malaysia will serve as the Country of Honor for the 19th CAEXPO. It will be the second time Malaysia to play such a role after the 8th session. Looking back， what did Malaysia gain from the CAEXPO？ In the future， how would it it introduce domestic products to China and the world through this platform？

Malaysian enterprises gained at the CAEXPO

Tasting an authentic Malaysian “Musang King” Durian is on the wish lists of many durian lovers. Nowadays， it is easy for the Chinese people to buy one， thanks to the CAEXPO.

“Through the CAEXPO， we came to know some customers that helped increase the sales of products，” said Tan Yi Hong， a Malaysian durian exhibitor who has participated in the CAEXPO for many years. When Tan Yi Hong’s durian first entered the Chinese market， the sales volume was almost zero. Relying on the CAEXPO， however， the company’s businesses have grown in 2021. “We believe that this platform can bring greater business opportunities to Malaysian enterprises. Thank you for hosting the CAEXPO，” he said.

The Malaysian government also attaches great importance to the CAEXPO and sends high-level delegations to participate  in every year， so as to promote high-level and in-depth cooperation between China and Malaysia. Malaysia is rich in natural resources and highly complementary to China’s economy. Under the promotion of China-ASEAN Free Trade Area and the Belt and Road， economic and trade cooperation between both sides has made remarkable achievements.

In the past 17 times of CAEXPO， there were 2，160 Malaysian exhibitors who occupied a total of 2，996 booths to display food， handicrafts， daily necessities and corporate images， among which the bird’s nest， white coffee， and durian were the most popular.

During the 17th CAEXPO， the second China-Malaysia Economic and Trade Matchmaking held by Malaysia attracted more than 100 enterprise representatives from China and Malaysia engaged in food， health care， daily necessities and other industries. More than 50 online negotiations were held within 5 hours， about 20 intended cooperation were reached， and the intended signing money reached US$ 69.62 million.

As one of the representatives of the medical industry in Malaysia， TUD （Tongyudi）， a manufacturer of blood collection tubes， once participated in the CAEXPO. Wang Zhongda， Sales Director of Tongyudi （Nanjing） Medical Apparatus and Instruments Co.， Ltd.， said： “At present， three medical products companies in the United States， Australia and Malaysia have obtained the qualification to sell blood collection tubes in China. Tongyudi is one of them.” Now， the company only has an annual sales volume of about RMB 2 million yuan in China. It has not fully utilized the Chinese market. Therefore， Tongyudi is seeking partners to expand sales channels through the CAEXPO.

Through the CAEXPO， the unique “Nanning channel”， the share of made-in-Malaysia goods in the Chinese market continues to grow. Bulk raw materials such as rubber， agricultural products， food， electronic products， automobiles and parts， handicrafts and other high-quality commodities with strong Malaysian characteristics are also very attractive to the Chinese market. Many Malaysian enterprises have regarded the CAEXPO as an important economic and trade event that they must participate in every year.

Malaysian people from all walks of life gave high praises to the CAEXPO

As an international economic and trade event jointly initiated by the leaders of China and ASEAN countries， the CAEXPO is an important gateway for Malaysian goods to enter the Chinese market and provides an important platform for Malaysian durian and other tropical fruits to enter the Chinese market， as evaluated by Sharimahton Mat Saleh， Chief Executive Officer of the Malaysia External Trade Development Corporation. The Malaysian government has listed the CAEXPO as a key supporting exhibition since the first time it was held， and support from the government has increased year by year.

In 2020， affected by the COVID-19 pandemic， the CAEXPO adopted the mode of “physical+online CAEXPO” for the first time. Malaysian enterprises took part actively， with 54 of them displayed their superior products in the online CAEXPO. In addition， they also introduced to customers products with Malaysian characteristics and suitable for the Chinese market such as bird’s nest， white coffee， biscuits， instant noodles， and honey through livestreaming shopping activities of the online CAEXPO

“I am impressed by the large number of visitors. It also makes me full of confidence in China-Malaysia bilateral relations，” said Raja Nushirwan Zainal Abidin， Malaysian Ambassador to China， during his visit to the exhibition hall in the 17th CAEXPO. He also endorsed the Online CAEXPO and believed that this is not only the trend of consumption but also the trend of the development of the times.

The 18th CAEXPO in 2021 has also been spoken highly of by all walks of life in Malaysia. Ambassador Raja Nushirwan Zainal Abidin again took part in the CAEXPO. He said that the CAEXPO is an important platform for promoting exchanges and cooperation between China and Malaysia. Malaysian people are increasingly aware of the importance of MSMEs to engage in online activities， which could reduce their costs.

Ng Yih Pyng， Deputy President of the Associated Chinese Chambers of Commerce and Industry of Malaysia （ACCCIM）， said， “The ACCCIM organizes delegations to attend the CAEXPO every year， hoping to help enterprises expand cooperation through the platform.” He also said that he looks forward to China and ASEAN sharing opportunities and expanding businesses， so as to help stabilize and recover regional economy.

New situation， new look and new expectation！

In the face of the new situation such as the regular pandemic prevention and control， the 17th and 18th CAEXPO overcame many difficulties and was held successfully. It continued to provide a grand stage for China and ASEAN to go hand in hand and seek common development， highlighting the broad prospects and unlimited power of bilateral economic and trade cooperation.

At the 17th CAEXPO， Ambassador Raja Nushirwan Zainal Abidin said， “I think the future of the CAEXPO will be more promising. Trade liberalization and removal of tariff and non-tariff barriers brought by the Regional Comprehensive Economic Partnership agreement （RCEP） will be of great benefit to the CAEXPO.”

It is worth mentioning that with the entry into force of RCEP， the platform role of CAEXPO is becoming more and more prominent. On the basis of improving the quality and efficiency of China-ASEAN economic and trade cooperation， the function of the CAEXPO has been expanded from serving “10 + 1” mechanism into serving the RCEP.

At the opening ceremony of the 18th CAEXPO， Malaysian Prime Minister Ismail Sabri Yaakob said that all parties should unite and strive to create a favorable environment for strategic cooperation， jointly overcome the pandemic crisis and make each other’s cooperative relations stronger and more resilient. He also pointed out that China and ASEAN should make RCEP an important tool to promote ASEAN economic recovery. Cross-border “tourism bubbles” are also crucial to regional recovery.

In 2011， Malaysia served as the Country of Honor of the 8th CAEXPO for the first time. In 2022， it will play the same role again. 11 years later， what new look will Malaysia present in the CAEXPO is what the public wonders. In the previous session， Malaysia has made fruitful achievements， which not only promoted China-Malaysia economic and trade cooperation but also deepened bilateral people-to-people exchanges. With Malaysia as the Country of Honor again， China-Malaysia cooperation will usher in new achievements！

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