大眾文化視角下對超級女聲中美國化的研究

摘 要：伴隨著中國的經濟開放，中國大眾文化漸漸興起并蓬勃發展起來，電視選秀是近年來社會文化領域中最值得關注的標志性文化事件之一，集中體現了大眾文化的特征。但是同時美國大眾文化產品例如“美國偶像”也進入了中國大眾文化市場并對其產生了巨大影響使其有美國化的趨勢。本文以大眾文化的理論為指導，通過對比分析的研究方法，試圖分析中國大眾文化美國化的現象及其產生原因，對完善大眾文化理論，加深文化認同危機認識和文化結構重建都有幫助。

關鍵詞：大眾文化；美國化；美國偶像；超級女聲

[中圖分類號]：G03 [文獻標識碼]：A

[文章編號]：1002-2139(2012)-15-0331-01

As colorful and various star-making TV programs having been increasingly prospering on screen of each family， especially the great success made by the Super Girl has brought the star-making movement and Chinese mass culture into climax. This kind of TV programs is inspired by the American real-people show “American Idol” made by Fox TV Corporation. The two star-making TV programs， both the inspiration and the form， even the process of competition， the number of judges， audience voting and so on， Super Girl has imitated American Idol step by step. Though Super Girl has developed and improved itself based on Chinese particular situation， obviously there is an imprint that it copies American Idol. And what is more， the popularity of the program and the large increasing number of applicants show that in China people especially the young have the strong desire of becoming a super star and realizing their personal dream which exactly the same as the value system called individualistic heroism in America.

Super Girl， as symbol of mass culture， has the trend of Americanization， so the Chinese mass culture also has the character of Americanization. As a matter of fact， Americanization is used to describe the influence of the United States on the popular culture， technology， business practices， political techniques or language of other countries. The United States has no long history， but it is striking status in the modern history cannot be ignored which no country can match. In a great extent， the American mass culture is a product of modern society， and it plays an important role in the process of American development. In addition， the American mass culture have strong penetrating power to the traditional society， it can imperceptibly changing people’s mind and behavior to a certain degree(Jin， 2005). The combination of attraction， commerciality， penetration brought about the population of U.S. mass culture in a short period of time; it swept the world with its intractable expansion.

Americanization is the inevitable choice for many countries， so its culture-American mass culture certainly has a strong appeal to their citizens such as Chinese masses. Economically， the United States has been promoting the information economy in the world and it leads the information technology， such as the Internet， information superhighway， dollars which is recognized as the world currency. Politically， in the world it is difficult to find a country which can counterbalance with the United States， what’s more the United States dare to run wild in the world carrying out hegemony and power politics. There is no country can resist or challenge the United States in the context of globalization. Thirdly， referring to culture， as a matter of fact the United States has no specific cultural identity， even no nation. From a macroeconomic perspective， the United States is just like a shrinking world， or the world is an amplification of the United States. All kinds of cultures all over the world affect or crash each other in the process of globalization. As a cultural circle the world may develop with complex ethnic relations， racial antagonism of the world’s like the United States.

Americanization has its influence on Chinese culture， so as a symbol or cultural atmosphere American Idol has produced an effect on cultural identity of the Chinese especially on the young people. As the future elite of society， the college students are not only reserve force of China’s future economic development， but also principle part in development of Chinese cultural heritage.

References：

[1]、Jin， M. 2005. Globalization of Culture and Chinese Mass Culture (In Chinese). Beijing: People’s Press.