數字城市 智慧游重慶

楊艷

隨著國內消費結構與消費水平的迭代升級，新的旅游消費需求也隨之產生。近年來，以“數字文旅”建設為依托，重慶大力培育文旅融合發展新業態，深入推進智慧文旅平臺建設，打造重慶市智慧旅游示范景區，旅游業數字化、智慧化融合得到了長足實踐和發展，在服務、管理等全面開啟智慧文旅新篇。

2021年11月12日，重慶市文化和旅游發展委員會與市級多個部門聯合，對市政府印發的《重慶市培育建設國際消費中心城市實施方案》（以下簡稱《實施方案》）進行解讀。其中，提到重慶將利用互聯網、大數據、區塊鏈等現代信息技術，集中打造智慧城市“住業游樂購”全場景集，通過推動商場、超市等實體商業消費數字化、智能化轉型。

重慶市文化和旅游發展委員會此前公布的第一批、第二批重慶市智慧旅游示范景區名單顯示，重慶市智慧旅游示范景區已達36個。其中，重慶中國三峽博物館、長江索道、合川釣魚城、南川金佛山、黔江濯水古鎮等熱門景區，逐步實現AR導視導覽、虛擬排隊、智能安檢、人流監控等基礎應用，以及虛擬景區、虛擬旅游、AR等智慧旅游體驗工程建設，以及視頻監控、預警系統、智能停車場、電子導游、網上購票等“智慧”升級，安全、科學、有效的管理為游客提供更豐富的旅游體驗。

2021年6月，重慶中國三峽博物館三峽文物科技保護基地的落成，讓我們領略到高新技術在文物保護傳播等方面的廣泛應用。作為教育基地和科普平臺，這里有令人期待的“數字體驗館”，“交互”這一理念貫穿始終。8個展項采用數字化技術和新媒體手段，集中展示文物保護修復、數字化保護和展示利用的技術、成果和案例，觀眾可以在沉浸漫游式觀展中感受文物魅力。通過觀看動畫故事短片，了解文物修復知識和文物修復背后的故事。還可通過智能三維交互大屏觀看文物各角度的樣貌。此外，在VR體驗區，觀眾戴上頭盔就可以身臨其境體驗修復古琴的奇妙過程。數字拓印系統，還可供觀眾制作“青銅鳥形尊”等數字文物拓片，洗碑、上紙、打刷、風干、上墨、揭取等流程一應俱全，點擊屏幕就能感受碑刻書法意趣和青銅器紋飾之美。

受新冠肺炎疫情影響，諸多景區也加快了智能化升級，提供線上預約、“云觀賞”、線上互動等優質游覽環境，越來越多的新技術被應用到智慧旅游場景中。此前，長江索道排隊難的問題讓很多游客對其望而卻步，現在借助預約服務和智能排號，不僅可以杜絕票販等亂象，也緩解了客流高峰排長隊的現象。重慶中國三峽博物館在講解方面，提供免費語音導覽和免費視聽導覽，通過使用館內免費Wi-Fi，掃描二維碼關注官方微信，享用涵蓋常設展覽和重點臨展的講解服務;通過現代VR技術，還可以在官網虛擬展覽一欄中線上參觀常設展覽和臨時展覽廳。

南川金佛山景區通過各種網絡渠道實時推送金佛山的四季美景，也可提前從網上訂票，入園時直接“刷臉”。在主要景點和游客聚集處設置導游導覽二維碼，可實現自助語音導覽。官網還推出虛擬景區，地圖配上每一處景點的圖片和三維實景，游客可以足不出戶，在線上虛擬景區盡享無窮樂趣。

大足石刻博物館在官網建立數字博物館，實景觀賞加上語音解讀，讓觀眾“云”賞石刻，更能理解石刻背后的故事。此外，在2021上合組織數字經濟產業論壇上，大足石刻旅游集團與上合組織國家多功能經貿平臺、人民文旅簽署了“數字絲路文化溯源行動”戰略合作協議，未來將利用“芯屏器核網、云聯數算用”等模式，通過數字溯源、絲路傳播，讓世界感知中國文化發展的蓬勃態勢。

與此同時，“信息高速路”的日益完善，鄉村也迎來了數智化變革和升級。2021年3月，40個鄉村旅游點列入第三批重慶市智慧旅游鄉村示范點創建單位名單，將著力推進智慧旅游鄉村建設，充分利用移動互聯網、云計算、大數據、物聯網、人工智能等現代信息技術手段，加快全市旅游鄉村數字化、智能化發展。

當今，重慶文旅產業正朝著信息化、多元化、智慧化的方向快速發展，各大景區正在積極探索智慧文旅領域，致力加速打造智慧景區，通過率先運用多種智能化技術推動產品升級、玩法升級、體驗升級，極大地豐富了重慶文旅新業態，值得我們去親身體驗。

部分圖片/市文旅委 南岸區文旅委提供

With the iterative upgrading of domestic consumption structure and consumption level， new tourism consumption demands emerge correspondingly. In recent years， relying on "digital culture and tourism" building， Chongqing has vigorously cultivated a new business format of integrated culture and tourism development， deeply advanced the construction of smart culture and tourism platform， and built smart tourism demonstration attractions in the city. The integration of digital tourism and intelligent tourism have been effectively practiced and developed， comprehensively opening up a new chapter of smart cultural tourism in service and management， etc.

On November 12， joint with multiple municipal level departments， Chongqing Municipal Development Committee of Culture and Tourism interpreted the Implementation Plan of Chongqing's Cultivation and Construction of an International Consumption Center City （hereinafter referred to as the Implementation Plan） issued by Chongqing Municipal People's Government. It is mentioned in the Implementation Plan that Chongqing will use the Internet， big data， blockchain and other modern information technologies to build the holistic scenario set of "accommodation， business， tourism， recreation and shopping" of the smart city in a centralized way， and promote the digital and intelligent transformation of traditional commerce consumption such as shopping malls and supermarkets.

According to the first and second batches of smart tourism demonstration attraction lists in Chongqing previously released by Chongqing Municipal Development Committee of Culture and Tourism， the smart tourism demonstration attractions in Chongqing have reached 36. Among them， Chongqing China Three Gorges Museum， Yangtze River Cableway， Hechuan Fishing Town， Nachuan Mount Jinfo， Zhuoshui ancient town in Qianjiang and other popular tourist attractions gradually realize basic applications such as AR signage & guidance， virtual queuing， intelligent security inspection and visitor-flow monitoring， etc.， construction of smart tourism experience projects such as virtual tourist attractions， virtual tourism， AR， and so on， as well as "smart" upgrading such as video surveillance， pre-warning system， intelligent parking lot， electronic tour guide， and online ticket booking， etc.， so as to provide tourists with a richer tourism experience via safe， scientific and effective management.

In June this year， the completion of the Three Gorges Cultural Relics Science and Technology Protection Base of Chongqing China Three Gorges Museum gave us a snapshot of extensive application of high and new technologies in cultural relics protection and dissemination， etc. As an education base and popular science platform， it boasts the much expected Digital Experience Hall， with the concept of "interaction" going from beginning to end. Adopting digital technology and new media means， the eight exhibition items display the technologies， achievements and cases of cultural relic protection and restoration， digitized protection and display utilization in a centralized way， enabling visitors to feel the charm of cultural relics by exhibition roaming and immersion， learn about knowledge of cultural relic restoration and the stories behind it via animated short story film， and view the cultural relics from various angles through the intelligent three-dimensional interactive touchscreen. In addition， in the VR experience area， tourists could experience the fasicnating guqin restoration process on site by wearing helmets. Besides， the digital rubbing system allows visitors to make digital cultural relic rubbings such as "bird-shaped bronze statue". With the complete process encompassing tablet washing， paper placing， rubbing， air drying， inking and stripping， visitors could enjoy the charm of the tablet calligraphy and bronze ware patterns by clicking the touchscreen.

Due to COVID-19， multiple tourist attractions have ramped up intelligent upgrading and offered quality touring environment via online reservation， "cloud viewing"， online interaction and other high-quality tour environment. More and more new technologies are being applied in the smart tourism scenes. Previously， the queuing issue of the Yangtze River Cableway made a lot of tourists hesitant to go. But under the help of reservation service and intelligent queuing software， not only ticket scalpers and other chaos could be eliminated， but also the long queues at the tourist peak time could be shortened. In terms of explanation， Chongqing China Three Gorges Museum offers free voice guide and free audio-visual guide. Visitors could connect to free WiFi in the museum， scan QR code， and then follow the official WeChat account， in a bid to enjoy explanation services covering permanent exhibitions and key temporary exhibitions. Through modern VR technology， they can also pay online visits to the permanent exhibition and temporary exhibition halls in the virtual exhibition column on the official website.

Nachuan Mount Jinfo tourist attraction posts its the successive beauty all year round in real time through various network channels， and tickets could be booked online in advance for entry to the park via "facial scanning". The guided tour QR code is set at the main scenic spots and tourist assembly places to realize self-service voice guide. The official website also launched the virtual scenic area， with the map equipped with pictures and three-dimensional real scenes of each attraction， offering tourists infinite fun of visiting virtual scenic areas online without leaving home.

Dazu Rock Carvings Museum has built a digital museum on its official website， providing audience with a "cloud" look at rock carvings via both real scene viewing and voice explanation， by which they can understand the stories behind rock carvings deeper. Moreover， at the 2021 China-Shanghai Cooperation Organization （SCO） Forum on the Digital Economy Industry， Dazu Rock Carvings signed a strategic cooperation agreement on "digital Silk Road culture tracing campaign" with the Trade and Economic Multifunctional Platform for the SCO Countries and People Trip. Looking ahead， it will acquaint the world with the vibrancy of China's cultural evolution through digital tracing and Silk Road dissemination by utilizing modes such as "chip， screen， device， core， Internet and cloud， connectivity， data， computing and application"， which is something much expected.

Meanwhile， the gradual improvement of the "information superhighway" has also ushered in digital and intelligent transformation and upgrading for the countryside. In March this year， 40 rural tourist spots were included in the building unit list of the third batch of Chongqing smart tourism rural demonstration sites. With emphasis placed on enhancing the rural smart tourism construction， as well as full utilization of modern information technology means such as mobile Internet， cloud computing， big data， IoT and AI， etc.， Chongqing will accelerate the digital and intelligent development of rural tourism throughout the city.

Nowadays， as the culture and tourism industry makes fast headway towards informatization， diversification and intelligence， major tourist scenic areas are actively exploring the intelligent cultural tourism dimension， and striving to accelerate the smart scenic area formation. With product， playability， experience upgrading enabled by pace-setting applications of multiple intelligent technologies， new cultural tourism business formats in Chongqing have been enriched greatly， and are thus worthy of our first-hand experience.

Part of the photos/Provided by Chongqing Municipal Development Committee of Culture and Nan'an District Development Committee of Culture and Tourism