ＣＳＲ ＥＵＲＯＰＥ專稿

歐洲企業社會責任協會(CSR EUROPE) 是一個旨在促進企業社會責任的非盈利性組織，其宗旨是通過將企業社會責任納入公司實踐的主流這一方式來幫助公司獲取利潤、得到可持續性的發展以及推動人類進步。由前歐洲委員會主席Jacques Delors建立，是在歐洲企業社會責任領域內唯一真正的歐洲權威機構。

CSR Europe is the leading European business network for CSR with over 60 leading multinational corporations as members. Since its inception in 1995 by the then European Commission President Jacques Delors and leading European companies， the mission of CSR Europe has been to help companies integrate corporate social responsibility (CSR) into the way they do business， every day.

CSREUROPE活動消息

國家伙伴網絡組織在希臘雅典舉行會議

2007年3月1-2日，歐洲企業社會責任協會的國家伙伴網絡組織在雅典舉行了會議。會議由希臘企業社會責任網絡組織、國家伙伴網絡組織的22個伙伴組織每年進行多次會面，從實踐和政策的角度討論各自對于歐洲企業社會責任議程的貢獻。國家伙伴網絡組織正在進行一項活動，探索歐洲企業社會責任的進一步規劃，這一項目已于2006年6月在第二屆歐洲企業社會責任年會上啟動。本次會議也將特別關注泛歐洲國家對于歐洲企業社會責任聯盟的貢獻。幾個伙伴組織正在推動企業社會責任實驗項目并且在不同的國家進行企業社會責任的推廣活動。

CSREUROPE會員新聞

殼牌轉向木屑和秸稈以尋求未來公路燃料之來源

由殼牌和德國生物燃料公司科林工業共同開發的一個實驗工廠研制出了一種由木屑和秸稈制造出的新的公路燃料，這種燃料將于今年底在歐洲使用。這種合成的柴油，是由一種創新的生物介質——液體加工技術制造而成的，它將通過用廢棄的植物材料代替有價值的農作物，推動生物柴油工業進入高速發展。這個實驗工廠，靠近德國弗來堡， 每年可以生產15000噸的合成柴油。科林稱之為陽光燃油。殼牌將在明年年初在德國建設一個耗資5億歐元的更大的工廠，合成柴油產量達200000噸，從而努力把生產推向商業規模。能源公司承擔著巨大的政治和法規壓力去尋找代替傳統公路燃料的低碳替代物。但是，隨著大量使用的第一代生物燃料，例如從油菜籽和棕櫚油中提煉的生物柴油，導致了食用農作物（比如玉米）的價格攀升。（來源：Times Online）

愛普生轉向生態友好的墨盒和包裝

愛普生公司已經把用于大型噴墨打印機墨盒包裝的傳統的白色紙板替換為100%可循環使用的棕色紙板，并且在國際上使其包裝規格標準化。墨盒的灰色塑料保護材料也被替換為無色塑料。

愛普生通過標準化使包裝成為單一模式。愛普生過去根據不同的模型、墨水顏色和海外市場產品規格使用一系列的包裝。通過轉化為無色的墨盒，愛普生可以減少染料的使用，并且可以簡化某些成型過程。這樣有利于減少生產過程的環境影響。同時，可以預計愛普生公司將提高原材料的再循環率，因為無色塑料有著廣泛的應用。（來源：Japan for Sustainability）

大眾中國公司被選為“2006最具責任感企業”

大眾中國公司被選為中國汽車工業“2006最具責任感企業”。張綏新博士，大眾中國公司的執行副主席、大眾北京辦公室的首席代表，于2007年1月底在人民大會堂接受了這個獎項。這個獎項是由中國新聞周刊和中國紅十字基金會共同設立的。在獲獎公司中，大眾中國公司是唯一一家來自汽車行業的公司。

自從德國大眾20年前在中國開展業務以來，與中國和合作者緊密合作，大眾積極支持有關交通安全、教育、環境保護、體育運動和音樂藝術方面的項目，是北京2008奧運會的合作伙伴。最近，在中國企業協會和國家統計辦公室聯合進行的調查中顯示，上海大眾和一汽大眾被選為“中國最值得信賴的汽車制造商”。

IBM在人力資本報告方面表現突出

企業社會責任一個重要的部分是人力資本方面的報告。Greelman調查和RBL集團發布了一個關于財富100強企業人力資本報告的詳細研究。這個研究表明IBM在報告人力資本這種無形資本方面做得最好。“當你從人力資本角度審視GE和IBM時，與你只從財務的角度相比，你可以從更高的角度來評價這個企業。” Greelman調查的首席執行官David Greelman說。Intel， UPS和Wells Fargo也位于人力資本報告5強之列。（來源：CSRWire）

歐盟觀察（來自歐盟的最新動態）

歐盟和聯合國開發計劃署促進責任商業從而推進成員國之間的競爭力

根據已被驗證的企業社會責任實踐的有效性，歐盟和聯合國開發計劃署正在運行一個136萬美元的項目，目的是加強在新的歐盟成員國中企業社會責任的推行。這個項目將幫助這些國家的企業把企業社會責任融入到日常運營中，并且使這些企業能夠和政府、貿易聯盟、商業協會和社會團體的溝通和交流更加有效。這個項目至少要持續到2008年中期。項目將識別對于商業和企業均需要得到支持的領域。（來源：Centre for Sustainability and Excellence）

歐盟有關工作健康與安全的新策略

歐盟已經啟動了一個針對工作健康與安全新的5年項目，目標是在歐盟內消減1/4與工作相關的疾病和事故。該策略將在2007年到2012年間推行，期待能夠繼續2002至2006年聯盟策略的豐碩成果而獲得良好的實施。2002至2004年間，在歐盟工作中重大事故的發生率下降了17%，而導致需要休假3天以上的工作事故下降了20%。正如在前一個聯盟策略的評估中得到積極的認可，在歐盟和國家層面之間建立伙伴關系在新策略中得到了進一步的強調，以期能夠在安全和健康方面達到更好的結果。（來源：European Agency for Safety and Health at Work）

企業必須重新分配財富

德國財政部長Peer Steinbruck警告，歐盟企業必須從高額的利潤中給予工人更加公正的分配，不然的話企業就會冒著點燃大陸經濟模型中所描述的“合理性危機”的危險。歐盟貨幣事物專員Joaquin Almunia指出工人并沒有從生產率的提高中獲得他們所應得的所有酬勞。法國財政大臣ThierryBreton回應了他的觀點，并且指出有必要“重新分配企業創造的財富”。13國歐洲集團的盧森堡頭腦Jean-Claude Juncker指出一個關于分享歐洲期待已久的恢復所產生的碩果的巨大爭論已經開始。（來源：金融時報）

INSIDE CSR EUROPE - WHAT’S NEW?

NPO Network Meets in Athens

On March 1st 2nd， CSR Europe’s network of National Partners will meet in Athens， hosted by the Hellenic Network for CSR. The 22 partners meet several times a year to discuss their contribution to the European CSR Agenda， from both the practitioner and political perspectives. Amongst other activities， the network is currently exploring ways to build upon the European cartography on CSR， launched in June 2006 at the second European Marketplace on CSR. This meeting will also focus particularly on pan-European contributions to the European Alliance on CSR. A number of partners are facilitating CSR laboratories and running CSR Marketplaces in different countries.

CSR EUROPE’S MEMBER NEWS

Shell turns to wood chips and straw in search for the road fuel of the future

A new road fuel made from wood chips and straw will be launched in Europe later this year from a pilot plant developed by Shell and Choren Industries， the German biofuel company. The synthetic diesel， made using a novel biomass-to-liquids (BTL) process， will shift the biodiesel industry into a higher gear by using waste plant material instead of valuable food crops. The pilot plant， near Freiberg， will produce 15，000 tonnes per year of synthetic diesel， which Choren has dubbed Sunfuel. Construction of a much bigger plant in Schleswig-Holstein， costing 500 million and capable of producing 200，000 tonnes of BTL， will begin next year in an effort to quickly bring the product up to commercial scale.

Epson Switches to Eco-Friendly Printer Ink Cartridges and Packages

Seiko Epson Corporation has switched the packaging for the ink cartridges used in its large format ink-jet printers from conventional white cardboards to 100% recycled brown cardboard， and has standardized its packing specification internationally. The gray dyed plastic used for its ink cartridge casing was also changed to colour-free plastic. Epson were able to change to a single type of package as a result of this standardization; they used to have a range of packages corresponding to the various models， ink colours and specifications of overseas markets. By switching to colour-free ink cartridges， Epson can eliminate colouring agents and reduce some of the molding processes， which will contribute to reducing the environmental impact of the production processes. At the same time， it is anticipated that the company will improve the recycling efficiency of raw materials， as colour-free plastic can be used for a wider range of purposes. (Source: Japan for Sustainability)

Volkswagen Group China Voted “The Most Responsible Company

Volkswagen Group China (VGC) has been voted “The Most responsible Company” in the Chinese car industry. Dr. Suixin Zhang， Executive Vice President of VGC and Chief Representative of the Volkswagen Beijing Office， accepted the prize at the end of January 2007 in the Great Hall of the People in Beijing. VGC was the only company from the car industry to be awarded a prize. In China， Volkswagen supports projects for traffic safety， education and environmental protection as well as sporting， musical art events. Moreover， Volkswagen is a partner of the 2008 Olympic Games in Beijing.

IBM Best at Human Capital Reporting

An important part of CSR is reporting on human capital. A thorough study of what Fortune 100 companies report on human capital has been released by Creelman Research and The RBL Group. The study shows IBM is doing the best job of reporting on human capital intangibles. When you look at GE and IBM from a human capital perspective you come away valuing the companies more highly than you would if you only looked at the financials，said David Creelman， CEO of Creelman Research.(Source: CSRWire)

EU UPDATE AND INSIGHT - The Latest News From the EU

EC UNDP to Promote Responsible Business in Order to Boost CompetitivenessBetween Member Countries

Based on the proved effectiveness of CSR practices， the European Commission and the United Nations Development Program are running a $1.36 million project which aims to strengthen Corporate Social Responsibility in new and perspective EU member countries (these countries include EU members Bulgaria， Hungary， Lithuania， Poland and Slovak Republic， as well as candidate countries Croatia， Macedonia， and Turkey). This project will assist companies within these countries to incorporate CSR into their business activities and will make their interaction with government， trade unions， business associations and communities more effective. The project， which is expected to last at least until mid-2008， will identify areas where support is needed for both businesses and governments. (Source: Centre for Sustainability and Excellence)

New EU Strategy on Health and Safety at Work

The European Commission has launched a new five-year strategy for Safety and Health at work. It aims at cutting by a quarter work-related illness and accidents across the EU. The new European Strategy will cover the period of 2007 to 2012 and pursue the positive trends of the previous Community Strategy 2002-2006 which is already bearing fruit. Over the period 2002-2004， the rate of fatal accidents at work in the EU has fallen by 17% while the rate of workplace accidents leading to absences of more than three days has fallen by 20%. As promoted in the previous Community strategy evaluation， a particular emphasis is placed on partnership at European and national levels to achieve good results in safety and health. (Source: European Agency for Safety and Health at Work)

Companies Must Redistribute Wealth

European companies must give workers a fairer share of their soaring profits or they risk igniting a ‘crisis in legitimacy’ in the continent’s economic model， Peer Steinbruck， Germany’s finance minister warned. Joaquin Almunia， the European monetary affairs commissioner， suggested workers were not getting their full reward from rises in productivity， stating that he does not think it is a sustainable position. His concerns were echoed by Thierry Breton， France’s finance minister， who spoke of the need to ‘redistribute wealth created by companies’ and by Jean-Claude Juncker， the Luxembourgish head of the 13-country eurogroup， who said a ‘big debate’ had started on sharing the fruits of Europe’s long-awaited recovery. (Source: Financial Times)