黑龍江省大眾冰雪運(yùn)動(dòng)現(xiàn)狀與發(fā)展策略研究

崔英波　臧麗娜　谷化錚

摘 要：隨著我國(guó)經(jīng)濟(jì)的不斷進(jìn)步，人民的生活水平不斷提高，大眾冰雪運(yùn)動(dòng)成為了深受廣大民眾喜愛(ài)的運(yùn)動(dòng)。大眾冰雪運(yùn)動(dòng)發(fā)展中存在的問(wèn)題日益得到社會(huì)的重視。通過(guò)文獻(xiàn)資料法、專家訪談法、實(shí)地考察法 、邏輯分析等方法對(duì)黑龍江省大眾冰雪運(yùn)動(dòng)現(xiàn)狀進(jìn)行分析，指出政府、社會(huì)、經(jīng)濟(jì)、冰雪運(yùn)動(dòng)自身以及滑冰場(chǎng)自身建設(shè)等是影響黑龍江省大眾冰雪運(yùn)動(dòng)發(fā)展的因素；提出加大政府引導(dǎo)力度，傳遞正確的價(jià)值導(dǎo)向 ，采取多種措施營(yíng)造冰雪文化氛圍 ，引導(dǎo)企業(yè)對(duì)冰雪產(chǎn)業(yè)的多元化投資，形成冰雪產(chǎn)業(yè)鏈 ，注重整合優(yōu)勢(shì)資源，建設(shè)大規(guī)模高水平運(yùn)動(dòng)場(chǎng)地 ，滑雪場(chǎng)要樹(shù)立服務(wù)為本的理念等發(fā)展策略，旨在實(shí)現(xiàn)大眾冰雪運(yùn)動(dòng)的有序、有效開(kāi)展，建立一個(gè)與現(xiàn)代社會(huì)相適應(yīng)的、科學(xué)有效的大眾冰雪運(yùn)動(dòng)管理體制模式，找到適合我國(guó)大眾冰雪運(yùn)動(dòng)的發(fā)展策略。

中圖分類號(hào)：G80-052 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1002–3488（2014）04–0093–04

Study on the Status and Developing Strategy of Heilongjiang

Provincial Mass Winter Sports

CUI Ying-bo1， ZANG Li-na2， GU Hua-zheng3

（1.Physical Education Department of Harbin Medical University， Harbin 150086， China； 2.Daqing Chengxin Primary School， Daqing 163411， China； 3.Physical Education Department of Harbin Institute of Technology， Harbin 150001， China）

Abstract： With the unceasing progress of Chinese economy， people's living standards continue to be improved， mass winter sports become a popular sport. The society pays more attention to the existing problems in the development of mass winter sports. By analyzing the current situation of Heilongjiang Provincial mass winter sports with documents， experts interview， field investigation and logic analysis， this paper points out that the government， society， economy， winter sports and skating rink construction influence the development of Heilongjiang provincial mass winter sports；Put forward to strengthen government guidance， transfer right value orientation， take various measures to create the atmosphere of ice and snow culture， guide enterprises diversification on ice and snow industry， forming industrial chain， focus on the integration of advantageous resources， large-scale construction of high-level sports venues， ski resorts should set up the developing strategies which are based on service， in order to realize the development of mass winter sports orderly and effectively， establish a scientific and effective mass winter sports managing system which fits the modern society， finding out the suitable developing strategy for Chinese mass winter sports.

Key words：mass； winter sports； development； strategy； Heilongjiang province

近年來(lái)隨著我國(guó)經(jīng)濟(jì)的不斷進(jìn)步，我國(guó)人民的生活水平不斷提高，大眾冰雪運(yùn)動(dòng)已經(jīng)不再是“貴族運(yùn)動(dòng)”，成為了深受廣大民眾喜愛(ài)的運(yùn)動(dòng)。更多的人愿意參與其中，享受冰雪運(yùn)動(dòng)帶來(lái)的新鮮與刺激。隨著人們對(duì)冰雪運(yùn)動(dòng)需求量的增大，大眾冰雪運(yùn)動(dòng)發(fā)展中存在的問(wèn)題日益得到社會(huì)的重視。如何實(shí)現(xiàn)大眾冰雪運(yùn)動(dòng)的有序、有效開(kāi)展，如何建立一個(gè)與現(xiàn)代社會(huì)相適應(yīng)的科學(xué)有效的大眾冰雪運(yùn)動(dòng)管理體制模式[1-4]，找到適合大眾冰雪運(yùn)動(dòng)的發(fā)展策略已成為當(dāng)前研究的重點(diǎn)。……