摘 "要:近十年來,北京滑雪場數量和規模迅速增加,對雪場運營的分析有助于了解其未來發展趨勢。通過文獻資料法、問卷調查法、數理統計法對北京市滑雪場經營狀況進行調查。以北京南山滑雪場、北京懷北國際滑雪場、北京漁陽國際滑雪場等為例,深入探討北京滑雪場經營現狀、影響北京滑雪場健康發展的因素,認為北京滑雪場具有向超級滑雪度假區方向發展、向四季度假旅游勝地方向發展、向著生態環境保護性開發方向發展等發展趨勢,以促進北京滑雪場運行更加規范、管理更加科學。
關鍵詞:北京市;滑雪場;經營;發展趨勢
中圖分類號:G80-052 " " " " " "文獻標識碼:A " " " " " "文章編號:1002–3488(2014)06–0074–04
Research on the Management and Development Trend of the Ski Resorts in Beijing City
WU Xiao-hua1 , YI Jian2
(1.Jilin Sport University, Changchun 130022, China; 2.Humanities Information School of Changchun University of Technology, Changchun 130022, China)
Abstract: Analyzing the operation of the ski resorts in Beijing city is helpful to understand the development trend of these resorts, which rapidly increased in quantity and scale in the past decade. With the methods of literature, questionnaire and mathematical statistics, the paper has an investigation of the ski resorts' operation in Beijing city. With the example of the ski resorts in Beijing city such as Nanshan resort, Huaibei international resort, Yuyang international resort, it in-depth discusses these resorts' operation situation and influencing factors. It thinks their developments tend to super holiday resort, tourist attraction at all seasons, protective exploitation of ecological environment. Its purpose is to advance the more standardized and more scientific development of the ski resorts in Beijing city.
Key words: Beijing city; ski resort; management; development trend
1 " "引言
改革開放20多年,中國社會發生了巨大的變化,人們的思想觀念隨著生活水平的提高而不斷轉變,健康成為現代人重要的生活理念[1-2]?;┻@項被稱作“貴族”的運動逐漸走向社會大眾,成為深受大眾喜愛的冬季體育運動項目[3]。北京市作為中國的政治、經濟、文化、科技的中心[4-5],開展滑雪運動具有得天獨厚的優勢,近十來,人們對參加滑雪運動的認識和品位也不斷提高[6],與此同時,北京市滑雪場的數量急劇的增加,雪場規模和數量迅速發展,由于各方的炒作,炒熱了滑雪的市場,目前的投資勢頭漸長[7-8]。為了深入了解北京市滑雪場的經營情況,對北京市南山滑雪場、北京懷北國際滑雪場、北京漁陽國際滑雪場、北京軍都山滑雪場、北京八達嶺滑雪場[9-11]的管理人員和教……